Is apple iPhone really worth buying Essay Example | Topics and Well Written Essays - 2000 words

Is apple iPhone really worth buying - Essay display case2. Procedure In order to gather information for this report the method used was the review of books from pedantic libraries, online journals, newspaper articles and reviews given on IPhone and competing mobile devices. This is the most appropriate method bearing in brain the flip phone industry is very dynamic and the internet is the only reliable source of up to date information. More everywhere, there being little time to carry out a primary query and the high expenses associated with it, literature review was the most appropriate indorseary research method. 3. Introduction on IPhone Inc In 2007, Apple, under the leadership of Steve jobs introduced the IPhone which turned out to be one of the most revolutionary mobile gadgets of the century, over the course of the next two years the IPhone 3G was also launched into the last wordphone market place (Richie, 2013). The devices offered better technology at importantly redu ced prices and in effect took command of the huge portion of the smart phone market beginning the smart phone revolution that persist to-date. The smart phone evolution was taken up a direct higher by the subsequent introduction of the IPhone 4 and 5 and Apple currently ranks as the second base biggest producer and market of smartphones globally. The initial smart phone cost $499 and although the debut price was considerably high, it was not the priciest phone on the market and it cost substantially slight than some of the older but less developed mobile device on the market. However, this price proved too high to penetrate the mainstream market and as a result, the phones were mostly limited to an upper and middle class corporate and personal clientele. The second IPhone flagship model was the IPhone 4 series that offered significant improvements from the earlier 3G, and through it Apple introduced optical lamination, an interplane switching effectively scaled over the matching display sizes offered by the completion (Richie, 2013). Despite the challenges the device faced in the marketing as well as some technical difficulties, it was stated as the best smart phone ever by many. The latest model of IPhone, IPhone 5 was introduced in 2012 September (William 2013), and it was bigger smarter, illumination faster and the firm had used the experience from the glitches in previous IPhones to make the new one as flawless as possible. Customers received it enthusiastically and although its sales did not match rival Samsung galaxy III, they windlessness performed considerably well on selling their phone (Gruman 2012). 4. Challenges facing the IPhone 4.1 Radical and Regular Upgrades Apple releases a new IPhone every year but despite that, many customers do not upgrade, but a significant number of customers have retained their IPhone 4 models owing to economic or speculative reasons (Swift 2010). Therefore, this business is likely to keep affecting many of the fir ms clients and when they decide to make a shift, they whitethorn opt to buy a phone from a different firm such as Samsung or Microsoft. Apple customers often have to struggle to catch up with the firms rapid and on occasion drastic hardware upgrades (Associated Press 2013). Apples upgrades vary form one model to the other up to now sometimes, the changes can be very subtle such that the newer is only slightly different or